![]() ![]() Define your target audience:Ĭhoose the audience for your ad by selecting location, gender and age group. You can turn off this feature at any time. Turn on the “Automated Creative Optimization” feature, and TikTok will create variations of your content and test its engagement. You can also manually place ads across TikTok and its news feed apps. If you’re just getting started with TikTok ads, you can choose “Automatic placement” to have TikTok place your ads for maximum reach and value. Your choice of ad placement will determine where your ads appear on TikTok and its partner platforms. Select either “App Install” or “Website” as your promotion type. Step 4: Create an ad groupĬreate an ad group to define audiences, campaign budgets and placements for your ads. But if you set a daily budget, you can gradually and steadily reach out to your target audience. You can set a lifetime budget to quickly reach as many people as possible. ![]() Then give your campaign a name and set a campaign-level minimum budget. This will give you the option to choose your campaign objective - whether you want to drive traffic, conversions or app installs. Step 3: Create a new campaignĬreate an ad campaign under the “Campaigns” tab and clicking on the “Create” button. Then download or copy the Pixel code and paste it into your website header. Remember to review your cookie consent settings before deploying your Pixel. Now you’ll need to install the TikTok Pixel-a snippet of code on your website that gathers information about site events (such as how users arrived on your site, what device they’re using and where they’re located).Īfter selecting “Standard Mode” or “Developer Mode,” you’ll create your Pixel by first setting up a “Web Event” in your TikTok Ads Manager. ![]() Then you can follow the steps below to create TikTok ads: Step 2: Create and install the TikTok Pixel Once your brand is approved, log in to your dashboard and finish the initial account setup according to the instructions. If you choose to sign up with your phone number, then you’ll need the verification code sent to your phone.Ĭonfirm that you agree to the terms and conditions, then click on “Sign Up.” Then enter a verification code sent to your email. Then click on “Next.”Įnter some basic information such as your email address and password. The first step is simple: start by creating an account on the TikTok Ads Manager.Ĭhoose your billing country or region and then select whether you’re using the account for a business or individual. Now that you know about the different types of TikTok ads, let’s take a look at how to set them up from your TikTok ad account. Sponsored influencer content – For this type of TikTok advertisement, you get your message across through sponsored content from an influential TikTok user.Hashtag challenge – This type of ad shows up in the “Discovery” section of the app and can encourage user participation.Branded AR content – Your ads can also appear as branded stickers, lenses and other types of AR content so TikTok users can use them in their videos.Carousel ads – These ads include up to 10 images and appear in TikTok’s news feed apps.Pangle ads – Pandle’s video platform integrates with TikTok to offer video, native and banner ads, but this feature is available to only specific countries.Video ads – These ads are full-screen videos of 5 to 60 seconds that appear in a user’s “For You” feed. ![]() Image ads – Brands can place image ads in videos that appear via TikTok’s news feed apps: BuzzVideo, TopBuzz and Babe.Spark ads – TikTok rolled out this ad type in 2021, giving brands the ability to sponsor popular organic content that relates to their products.Brand takeover – This type of ad allows you to dominate the conversation as your message takes over the whole screen for a few seconds.In-feed video – These are ads that appear among the native news feed of TikTok users on the “For You” page.Here are the different types of ads you can run with the TikTok ads platform: So you can choose what will be most effective in reaching your target audience and getting your message across. TikTok provides you with plenty of options to advertise on the platform. While this format may be challenging for B2B brands that sell difficult-to-illustrate services, it’s ideal for B2C brands that want to move away from static ads and share engaging content. TikTok advertisers can show their products in action and pack a lot of information into a short video clip. What these brands have in common is that their products are a natural fit for TikTok’s video format. Published on Which brands should use TikTok advertising?Ī wide range of brands advertise on TikTok- Chipotle, Guess and Fenty Beauty, for example. ![]()
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